Choose the right Writer

I wonder how many technical writers like me receive phone calls from agencies trying to source a content writer? Over the last few years, agents and interested parties have asked me to compare my technical authoring skill-set to that of a content writer. Do you know the difference to choose the right writer for a large project?

If I asked you to look at the following jobs titles, would you know the difference?

        • Technical writer
        • Documentation manager
        • Content Writer
        • Content strategist
        • Content manager
        • Information governance

Technical Writer

We are many things to many people; we take complex information and make it accessible to people who may need to accomplish a task or goal. We need to understand what can be a complicated process and write detailed instructions, including process diagrams (PCI, ISO, ITIL, GDPR).

Before starting a large project, I would ask if they have a strategy. If not, I will create one with a timeline that identifies the production of critical documentation using MoSCoW.

In the software industry, you could be involved in a wide range of documents such as writing:

        • user guides,
        • detailed design specs,
        • requirement docs,
        • whitepapers, and
        • manage a back catalogue of previous documents.

Skill-set

      • Communication skills to write and communicate the narrative around the document
      • focussed on detail – without it, the user could make mistakes, worse throw the document away as useless
      • create a consistent process everyone can follow
      • teamwork – impossible to create documents without SMEs
      • technical skills to understand the terminology
      • writing skills go without saying

Content Writer and Manager

Content writers produce engaging content for Web material and later with experience manage the pages and ensure content connects with their audience. They’re also responsible for setting the overall tone of the website. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site.

If you read up on various sites regarding the skill-set, there are many variations and opinions. These are the most commonly mentioned:

      • Writing skills
      • Focus
      • Originality
      • Research
      • Customer knowledge
      • SEO and
      • Editorial skills

Content Strategist

The job is to create engaging content that resonates with customers and draws. The writer may have significant experience with the subject matter and business.

Document Controller / manager

The duties of this role will depend on the industry type.  A document manager is responsible for control, security, accessibility, and review of organisational documents used by employees, such as policies, procedures, guidelines, forms, templates, and training materials.

The role of a DC and a technical are closely aligned.

Information governance (IG)

IG is a strategy to manage information to maintain compliance requirements and operational transparency. To work correctly, any organisation must establish a consistent and logical framework for employees to distribute content through their information governance policies and procedures. IG lends itself to information security, storage, knowledge management and business operations and the management of date.

The differences. . .

Technical writers and content writers do have common goals. such as strong writing skills, editorial and research skills. However, what the roles create in terms of content are different. Technical writing requires more specific knowledge. The clue is in the title, we produce technical content.

Technical writing must be objective and precise and does not contain personal opinions.

Content writing can contain an author’s opinion, figures of style and so on.

Finally, technical writers use a wide range of tools for writing while Google Docs may be enough for content writing.

To get the job done choose the right writer for your project.